AI Insights · Timothy · April 2025
Top 5 Social Apps Performance in New Zealand Q1 2025
Explore the trends in downloads, revenue, and active users for the top social apps in New Zealand during the first quarter of 2025.
During the first quarter of 2025, TikTok - Videos, Shop & LIVE displayed a robust performance in New Zealand. Weekly revenue consistently hovered around $150K, with a notable peak at $180K at the start of the quarter. Downloads remained steady, averaging around 11K weekly, while active users saw a significant increase, reaching over 627K by the end of March.
Bigo Live - Live Streaming App experienced a positive trend, particularly in revenue, which climbed to over $15K by the quarter's end. Downloads rose gradually, peaking at 1.3K in March, while active users maintained a stable presence, averaging around 20K weekly.
Grindr - Gay Dating & Chat demonstrated a consistent performance, with revenue fluctuating around $12K weekly. Downloads and active users remained relatively stable, with minor fluctuations throughout the quarter.
Facebook showed a steady increase in revenue, surpassing $8K in mid-March. Weekly downloads remained strong, averaging over 11K, while active users maintained a substantial presence, exceeding 1.8M consistently.
Chamet - Live Video Chat saw moderate revenue changes, peaking at $3.6K at the beginning of the quarter. Downloads were relatively low, under 200 weekly, and active users hovered around 500.
These insights are based on data from Sensor Tower, providing a comprehensive view of app performance across a unified platform. For more detailed analytics, visit Sensor Tower’s website.
